During his presentation, Shahini highlighted the positive impact of integrating AI into the design process of health and hygiene products. At the outset, he discussed the evolution of industrial revolutions and the emergence of advanced technologies such as nanotechnology. "When nanotechnology is combined with artificial intelligence and big data, it offers remarkable capabilities to researchers," he noted.

According to Shahini, artificial intelligence goes far beyond a simple search engine—it enables machines to think in ways similar to humans. In the context of AI, learning plays a crucial role. This learning component empowers researchers to advance more effectively in product development. He stressed that AI can perform complex simulations, streamlining the work of scientists and researchers.

Shahini went on to share practical examples of AI applications in nano product development. Using Google's AI, he posed questions about the types of nanoparticles used in sunscreen formulations and shared the AI's responses with the audience. He then inquired about the safety of nanoparticles in such products, receiving insightful feedback from the AI, including documentation that confirmed the safety of titanium dioxide. Shahini even asked the AI to compare various nanoparticles suitable for sunscreens, and it provided tailored recommendations based on different skin types, sensitivities, and tones.

Beyond formulation guidance, AI also proved valuable in advising on the procurement of nanomaterials. It offered strategic insights on essential criteria—such as purity, morphology, and functional groups—that should be considered when selecting high-quality nanomaterials. Furthermore, AI suggested potential suppliers for these materials.

In the final part of his presentation, Shahini demonstrated how AI can assist in sales and marketing analysis. He showcased how AI could evaluate sales volumes across various provinces and cities for some of the company’s products, providing actionable insights for targeted marketing strategies.

It is worth noting that the fifth national "Nano and Industry Forum 2025" is being held from March 1 to March 6 as part of ongoing efforts to showcase the capabilities of the country’s nanotechnology and knowledge-based industries.